Marketing Data Analyst job vacancy in Saltech Systems – Jobs in New Hampshire

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Job Details
Company Name : Saltech Systems
Company Location : Ames, IA 50014
Job Position : Marketing Data Analyst
Job Category : Jobs in New Hampshire

Job Description :

Description:

As a Marketing Data Analyst, the desired candidate will work closely with the marketing team to optimize marketing performance and decision-making through analysis and measurement of traditional and digital marketing campaigns from website and Google Ads.

Job Requirements/Responsibilities:

  • Responsible for tracking, reporting, and analyzing marketing activity performance, analytic requests, and developing an automating regular report
  • Develop and execute analytic strategies to measure campaign performance and marketing attribution across all channels, including but not limited to social, email, and web
  • Working with digital marketing strategies to implement tracking conversion, tracking on all relevant platforms for digital campaigns
  • Using your technical skills to gather, combine, and interpret data from multiple systems and deliver to the marketing and client teams
  • Keeping SEO client’s websites up-to-date with current search engine optimization strategies
  • Utilize SEO data to assist in the optimization of SEM and PPC campaigns in an effort to minimize CPC and increase CTR
  • Work closely with web and marketing teams to drive quality traffic increase conversions and maximize ROI
  • Researching, implementing, and strategizing SEO and strategic writing tactics for a wide variety of clientele

Qualifications:

  • Proficient in marketing research and statistical analysis
  • Experience on assessing and implementing Google Analytics, Google Ads, and Google Data
  • Strong analytic skills including high proficiency with database and reporting tools
  • Organizational skills to manage overlapping tasks and priorities with urgency and ownership to meet deadlines with high-quality deliverables
  • Complete understanding of Google Ad platform
  • Experience in analytics and optimization tools

Education/Experience:

  • Bachelor’s degree, or equivalent work experience
  • 2+ years working with Google Ads
  • 3+ years work experience in marketing research, statistical or data analysis preferred

Job Type: Full-time

Pay: From $48,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off

Schedule:

  • 8 hour shift
  • Monday to Friday

Ability to commute/relocate:

  • Ames, IA 50014: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location

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